Medicare CRM Features

HowardCRM is a Medicare CRM built on the Salesforce platform and shaped over nine and a half years by a working health insurance agent. Every feature below exists because an agent needed it to run a real book of business, not because it looked good on a feature list.

Quote and enroll every plan, regardless of your upline

Most CRMs in this market are tied to a single FMO or a single set of carrier appointments. HowardCRM is not. You can quote and enroll Medicare Advantage, Prescription Drug Plans and Medicare Supplement business through the system regardless of who your FMO or upline is, and we build the plans into HowardCRM for you.

That matters most in the two places agents lose time: at the point of sale, when you need a compliant path from quote to enrollment, and during AEP, when you need to move a lot of people quickly.

Scope of Appointment and enrollment forms, handled compliantly

Scope of Appointment is where a lot of agents get exposed. HowardCRM lets you send, sign and store Scope of Appointment and enrollment forms inside the system, and it lets you deliver them by text or email as well as in person.

Because the forms live with the contact record, the documentation is where you would look for it if you were ever asked to produce it, rather than in an inbox or a filing cabinet.

Household and contact management built for insurance

A Medicare book is not a list of individuals; it is a set of households with relationships, dependants and referral chains inside them. HowardCRM models households as well as contacts, so a spouse, an adult child who handles the paperwork and the client themselves are connected rather than scattered across three unrelated records.

Policy management

Policies are tracked as their own records against the client, so you can see what someone is on, when it started and what has changed. This is the layer that makes the reporting below possible.

Provider lookup and drug search

HowardCRM includes a provider lookup feature and a pre-populated drug search that works the way Medicare.gov’s does. Both are in the same system as the client record, so you are not switching to a browser tab in the middle of an appointment to check whether a client’s cardiologist is in network or what their tier-3 costs look like.

Blue Button functionality

Blue Button access lets you pull a client’s own Medicare claims and prescription history with their permission, which is the difference between guessing at what someone takes and knowing.

Reports and dashboards that do real work

This is the part that separates a CRM from a filing cabinet. Other systems are good places to put data. HowardCRM lets you build and run your own reports against it.

Three examples that come up every year:

• A carrier or plan gets eliminated. Run a report on every client on that plan and you have your call list the same morning, not the following week.
• AEP PDP review. Analyse your entire Prescription Drug Plan book against better options rather than working alphabetically through a spreadsheet.
• Medicare Supplement birthday rule. Pull your whole Med Supp book for a specific sales initiative or to evaluate clients during their birthday-rule window.

Call recording and texting integrations

HowardCRM integrates call recording and texting with Phone.com and 8×8, so the conversation and the record of the conversation end up in the same place.

Mobile: works on the devices you already carry

HowardCRM is compatible with Apple and Android smart devices, so the book of business you run from a desk in July is the same one you can reach from a kitchen table in October.

Security you would not build yourself

Because HowardCRM runs on Salesforce, it inherits an enterprise security posture that no independent agency could stand up on its own: bank-level encryption, multi-factor authentication, HIPAA, and SOC 2 Type 2. The full list of certifications and attestations is published on our Trust Center.

For an agent handling protected health information every day, this is not a technical detail. It is the reason the system is safe to put client data into.

Files, notes and attachments

You can save and attach files against records, so signed documents, plan summaries and correspondence sit with the client they belong to.

Support, training and data migration are included

Support and training come with the system. We will also upload your existing data into HowardCRM at no cost, so the workflows and automation start working for you immediately rather than after a month of manual entry.

A CRM that is still being built

HowardCRM is not a static product. Enhancements are driven by the agents using it: your feedback goes onto the roadmap, and suggestions from the field become real functionality. That is a meaningfully different relationship from filing a ticket with an enterprise vendor.

Feature summary

Common questions